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A Backwards Approach at Advertising That Actually Works

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Advertising has become fiercely competitive in this online era. Strange as it may seem though, the cost for a brick and mortar store to reach 1,000 adults with was much less than the cost for a 30-second commercial. For advertisements that have a lifespan of one year, sign merchandisers spent between 3 and 37 cents while a TV spot cost $4.05-$7.75 to reach the same number of adults for the same amount of time. So, a potential strategy for store owners is to forego the fancy commercials and look into paper options. 

How To Advertise the Old Fashion Way
There was a time when scruffy looking high school children would be on the streets handing out fliers for their band's next concert. Seems strange that this would still work in the viral world, but one theory is that in-person ads have a more personal quality to them, and result in more trust between retailer and customer. So, what are some good strategies?

  • Wall mounted brochure holders placed around your shop could provide information that your customer might otherwise search for on their smartphone. Customers today like to be informed, so inform them in a way that makes them decide to buy your product.
  • Display racks for big items like gold necklaces or other exotic and expensive goods can inspire a sense of wanting what is just out of reach. Place alluring items here and inspire your patrons' desires.
  • Display stands take you in the opposite direction. For these, place magazines, sunglasses, gum, or whatever cheap product you find yourself picking up on the way out of a store for almost no reason.
  • Clear plastic hanging signs can be excellent for attracting customers when placed outdoors. You can put whatever sale information on the sign that your store has at the moment, then change it when you come up with a new sale.


From wall mounted brochure holders to good old-fashioned product placement, using physical advertising in stores is a great way to reach customers on a budget. Besides, it will help put a face on your business. 


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