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4 Essential Do's And Don'ts For Retail Sign Design

4 Essential Do's And Don'ts For Retail Sign Design

May 26, 2017, 3:32 am

window sign holder

It's no secret that well-made signs and custom retail displays can help boost sales and profits. In fact, several studies, including one from Brigham Young University, showed that merchandise with a sign outsold merchandise without a sign by 20%. However, before starting a design for a window sign holder or poster stand price tags, check out some of these DO'S and DON'TS of sign designing.

DO: Hire A Professional
Unless you're a professional graphic designer, it can be difficult to be sure that your sign will reach its maximum potential for attracting customers to your product stand display. A professional graphic designer has years of experience and has likely seen and designed hundreds, maybe even thousands of signs. The initial investment may not sound ideal, but it's well worth it for the quality of work.

DON'T: Neglect Materials
Even if your sign design is stunningly appealing, it won't last long unless it's made of durable materials. Instead of having to repeatedly buy cheap cardboard or flimsy plastic, make a one-time investment in high-quality materials such as metal, acrylic, or plexiglass. They're strong, waterproof, and able to withstand the most severe weather conditions.

DO: Promote The Brand
One of the main objectives of a retail sign, aside from immediate sales, is repeated sales. It's important for companies to promote their name to create long-term customers, and the best way to do that is to let customers know as easily as possible what brand they're buying. It's also essential to have a logo to help with visual promotion of your brand. Make sure both the company name and logo are as visible as possible on your retail sign.

DON'T: Neglect Placement
Placement is critical with any type of retail sign. If the sign you're using isn't visible itself, nobody will even be able to see what's on it. Make sure to put retail signs at eye level if possible, and directly adjacent to the product stand. It's important to assure that it's properly angled as well -- a good way to check sign placement is to approach the product stand, think about which spot your eye is drawn to first, and go from there.

Ultimately, it's important to consider these do's and don'ts before you invest in any retail sign. For more information about window sign holders, contact The Global Display Solution.