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4 Simple Techniques For Creating an Effective Brochure

4 Simple Techniques For Creating an Effective Brochure

May 9, 2017, 3:31 am

mounted brochure holders

Designing an engaging brochure can be a challenge. But a well-designed and eye-catching brochure can reap many rewards. According to a 2014 Mass Merchant Study, 16% of unplanned purchases were due to a display noticed while shopping. If you want to create an alluring brochure design and don't know where to begin, here are some simple ideas to help you get started.

  1. Know the purpose:
    If you're thinking of starting the design without knowing the exact purpose of the brochure, it probably won't end well. It's important for the brochure's purpose to be carefully defined before any design work actually begins. When determining a brochure's purpose, just ask yourself, "what is the goal of my brochure, and how can I best achieve that through my design?" Once you've determined its purpose, it's okay to start doing some sketching and design rough drafts.
  2. Don't go font-crazy:
    Many people think that using lots of different fonts will draw the reader's eyes in, but in reality, it may just give them a headache. Try to pick one font that has a good balance of readability and creative design, although readability is definitely more important. If readers have to squint and get one inch away from the brochure just to read it, they'll surely get frustrated and give up before they even start.
  3. Simplicity is key:
    Nobody wants to struggle to understand the purpose of your brochure or the message it's trying to convey. Keep the writing style simple when you're writing for consumers. Don't make it overly technical or complicated. You want your brochure to appeal to as wide of an audience as possible, so the more you can dumb it down, the better.
  4. Pick the perfect pictures and placement:
    When it comes to photos, don't go over the top. Your brochure shouldn't be all text, but it definitely shouldn't be all photos either. As a general rule of thumb, one photo per two paragraphs of text should suffice. When it's time to choose a location for your brochures, opt for a mounted brochure holder for more visibility. Mounted brochure holders offer a unique way to display your brochure. Be resourceful with your placements and try not to let your brochure get lost in the sea of other pamphlet holders, product stand displays, and price tags in the same area.

Ultimately, creating the right brochure comes down to simplicity, innovation, and resourcefulness. For more information about  mounted brochure holders, contact The Global Display Solution.