How Pamphlet Holders Can Change the Marketing Game For Your Business

Even though we live in a largely digital world, print marketing is still a necessity for most businesses. Digital ads may be flashy, but there's nothing quite like holding a brochure in your hand. Consumers still want this tactile experience and many times, brands will find that they can make more of a lasting impression with mailers, pamphlets, and postcards than they can with an email blast. But if you really want to make customers stop in their tracks, you need to display your marketing materials in an eye-catching and professional manner. One easy way to do this is to use pamphlet holders. Here's how mounted brochure holders like these can benefit your business's marketing efforts.

• Pamphlet holders can increase your brand awareness
  First and foremost, you need to make consumers pay attention. And while just having flyers is important, you need to get them noticed. Literature holders bring your pamphlets closer to eye level, which means they'll be right in a customer's line of sight. Location impacts perception in almost any situation; from neighborhoods to grocery store shelves, we respond differently depending on where something is placed. A 2014 study found that 16% of unplanned purchased were due to displayed that customers noticed while shopping. That same principle can be applied to how you display your brochures. Don't expect customers to search or even have to look down to find your materials; make it easy by putting them right in front of their eyes.



• Mounted brochure holders will improve your authority
  Brochures that simply sit on a tabletop won't give nearly as good an impression as those that are sitting in  pamphlet holders. A little change like this can really impact how customers perceive your business. By using mounted flyer holders, you'll be elevating your brand. You'll seem more professional, authoritative, and reliable. In contrast, you'll likely seem sloppy or untrustworthy without these holders. That may not make much sense to you, but these first impressions can actually make or break your business. You'll want to do everything you can to make sure you're a leader in your industry.



• Brochure displays are cost-effective
  You'll likely devote quite a bit of your budget to marketing needs. But while you may have to spend a little more to ensure your materials are of high quality, this is one area where you won't have to break the bank. Brochure stands are quite inexpensive, but they're an addition that can go a long way. They're a cost-effective way to supplement your existing materials and will allow them to really pay off.

The way you display your marketing materials matters. Don't run the risk of letting all your hard work and money spent on flyers and brochures be all for naught. Holders like these present an inexpensive yet effective solution that will take your print marketing to the next level.