Visual Retail: Not Just for Fashion Boutiques

Visual retail is a specialization in the retail industry. Visual retailers are responsible for creating a beautiful and attractive store, including the window display. The goal is to elicit an emotional response, to pull people into the store who might just be window shopping, and help convert those leads into purchases.

While visual retailing is most often used in clothing and apparel stores, it is an important skill that any retail store owner should at least be passingly acquainted with, especially since around 60% of purchases in a store can be considered impulse buys.

In this post, we will explain some of the basic tenets of visual retailing, and explain how they can be applied, without fuss, to even the smallest mom and pop shop.

1. Catch the Passing Eye: People love to window shop, but it is important that you pique their interest. That is why it is important to have an engaging window display. Depending on the resources available, this can mean inventive and colorful glass door business signs or full window retail displays, replete with bright colors, textures, and layers.


2. Draw Their Eye to The Back: One of the most common mistakes businesses can make in terms of their display stands is to make it too easily accessible. If a customer only needs to walk through the front door to see your most attractive display stand, then why would they keep browsing? Save your most unique retail display ideas for the far back of your store, where someone can catch a glimpse from the door but must journey to the far back to really look at it. This increases the time they spend in your store and can increase the chance they will make a purchase.


3. Keep Them Engaged: Glass door business signs and big flashy display stands can do a lot to get people into the store, but they won't keep consumers engaged for long. That is why it is important to have several smaller and highly focused display racks. First, this focus on a single element per stand can help your customers find items they want more easily. Secondly, it gives your customers who are browsing a number of exciting and interesting displays to explore.

Whether you run a high-end fashion boutique or a small town grocery store, it is important to understand the way visual retail can influence buyers. With simple tools like glass door business signs and smartly place display stands, you can do a lot to grow your business.