Labor Day is one of the major summer holidays and provides many businesses with a chance to transition into the upcoming fall season. Many consumers are on the lookout for Labor Day deals this time of year, so make sure you have a marketing plan in place. If you’re running out of time before Labor Day and need marketing ideas fast, here are ten Labor Day marketing tips you can use to increase store sales.
Schedule a Labor Day Weekend Promotion
Labor Day weekend is the perfect time to schedule a holiday promotion. Many businesses take advantage of the summer holidays such as Memorial Day, Independence Day, and Labor Day to hold summer promotions and increase sales. Consider offering a store-wide sale or discounting popular products—customers often wait for discounts like these to make purchases, especially during this time of year. Any type of promotion can help drive sales and attract new customers and returning customers alike.
Take Advantage of the Back-to-School Shopping Season
Labor Day falls on the first Monday of September, which coincides with the back-to-school season for most kids and young adults. At this point in the summer, many families are shopping for back-to-school supplies and gear for their children. In fact, back-to-school season is one of the largest consumer spending events of the year; many consumers wait for the items on their shopping lists to go on sale before buying them for the school year. Take advantage of this timing window to display any products that tie into the back-to-school shopping season, such as new clothes, school supplies, electronics, accessories, and more.
Offer a Last Call for Summer Seasonal Products
While Labor Day welcomes September and the back-to-school season, it also marks the end of the summer season. In fact, the official last day of summer takes place during the month of September on the equinox. Since Labor Day signifies the end of summer, it also serves as a last call to sell your seasonal summer products. To make sure you push these products before they lose their relevance, consider marking them down with the rest of your Labor Day discounts.
Have a Sidewalk Sale
While Labor Day signifies that summer is on its way out, it doesn’t mean that you can’t take advantage of the summer weather. Hosting a sidewalk sale as a part of your Labor Day promotion is the perfect way to increase foot traffic to your storefront. Place your summer seasonal products front and center so they receive the most attention. Using sidewalk sign holders and banners in front of your store can help draw more attention from passing customers. Just make sure that you get your store’s sidewalk sale cleared with your landlord or property owner before you start planning.
Team Up With Local Businesses
If you’re having a sidewalk sale or other outdoor event, consider inviting other local businesses to get in on the action. Collaborating with other businesses for Labor Day allows you to spread the word about your businesses’ deals and discounts to a combined audience. Make an event out of your Labor Day promotions—this will increase customers’ interest and attract a larger audience to your storefront.
Utilize Social Media
If you’re wondering how to spread the word about your Labor Day sales, promotions, and events, consider utilizing social media. Social media is a great marketing tool for any business, whether you have an online store presence or not. The linking and sharing function of social media is great for online stores, but retail businesses can also utilize these platforms to build brand recognition, attract new customers, and more. Get your business set up with accounts on multiple social media platforms to widen your reach.
Get Festive With Your Marketing
Labor Day is a patriotic holiday all about celebrating and paying tribute to the achievements of American workers, and you can channel some of this theme into your marketing. Get festive by including stars and stripes in your marketing emails, social media posts, text message images, and more. These festive forms of marketing are more likely to catch your customer’s eye than a plain text or email announcing your deals.
Channel the Beginning of Fall
If your business has had a successful season and doesn’t have as many summer-themed items to promote, you could also start to channel the beginnings of autumn in your marketing. While Labor Day marks the end of the summer season, this also means the start of fall, which makes it perfect for promoting your first fall-themed products. Many consumers get excited about the change of seasons and the new products that this brings, so now is the perfect time to start introducing the incoming season’s items to capitalize on this excitement.
Experiment Before the Holiday Promotions
Labor Day weekend is the last major summer holiday before businesses start planning end-of-the-year holiday promotions. These seasonal holidays are crucial sales opportunities for many businesses and there’s a lot at stake during this time of year. For this reason, many business owners and marketing teams might be hesitant to experiment much with promotions and marketing materials during the summer holidays. However, days like Labor Day might be the perfect opportunity for your team to experiment with new marketing strategies. You might even find a new strategy that resonates with your audience just in time for the fast-approaching fall and winter holiday seasons.
Post a Holiday Store Hours Update
If your business plans to alter its hours for the holiday, such as shortening your store hours on Labor Day, be sure to provide your customers with plenty of notice through your holiday marketing. This will ensure your customers know to get their shopping done within your new store hours and don’t miss any deals.
With Labor Day fast approaching, now is the time to start planning and implementing these ten Labor Day marketing ideas. These tips will help you increase sales and attract new customers just in time for the upcoming holiday season. And if you’re in need of any additional signage or accessories to highlight your Labor Day marketing materials, browse our shop here at The Global Display Solutions.