10 Valentine’s Day Marketing Strategies Worth Trying

Valentine’s Day is near, and that means it’s time to pull out the traditional hearts and flowers. These strategies always work when it comes to enticing customers, but there’s nothing wrong with mixing them up. Trying something new to draw a different or bigger crowd is always beneficial for the consumer business. We’ve got several Valentine’s Day marketing strategies worth trying.

Redesign Your Online Presence

Before doing anything with the home front, you need to tackle the online domain. Being in the consumer business means your company should have a decent online presence, and not just the standard, “Here’s where you can find our store” page. The website should be an accurate representation of the company’s standards, values, and goals.

The social media pages need to reflect the same thing. Work on redesigning the site and the company’s profiles, so they represent the current holiday that’s coming up. Just make sure you don’t overdo it; the new additions should still coincide with the current layout and overall brand of your company.

Everything needs to mesh well, so customers know that purchases have to do with Valentine’s Day but they’re still dealing with your business.

Offer Sales and Deals

Who doesn’t love a deal or sale? Consumers are always looking for a steal they can take advantage of, which is why holidays like Black Friday are so popular. Give them the same opportunity as Valentine’s Day.

Your sale doesn’t need to mimic the same madness as Black Friday, but you can always split the difference. Take this opportunity to introduce a new product and relate its uniqueness to the holiday dedicated to love and harmony. Whatever promotional deal you decide on, it should run for longer than the holiday.

Make sure to start the sale one to two weeks in advance. Valentine’s Day should be the last day you offer the sale or deal.

Send Out Pop-Ups

Not every customer will frequent your store or visit your site, and that’s why you need to go a different route. Consider sending out email pop-ups to inform your loyal customers what you have planned for the holiday.

When customers make their purchases from the store or online, ask them to provide an email address. Now you have them on file and can send out messages when there’s good news the company needs to spread. Try to send a reminder once a week.

Create a countdown leading up to the sale, so it helps to build anticipation and keeps the customers curious.

Provide Some Guidance

Not every customer is a “gift connoisseur.” In fact, there are quite a few that need more help than others. Here’s where your business comes in. Make a line of gifts specifically for this holiday. It will help save people from having to stress out over being creative.

Another option would be making a suggestion box, but instead of taking suggestions, you send them out. On your site, there can be a section where you offer up ideas for customers to give their loved ones. Feel free to promote yourself every now and then and say how your business could help with one of the suggestions.

This could be an ongoing service offered every year. You’ve now created a constant cycle of customers turning to your business for guidance.

Consider Collaboration

Collaborating during a major holiday is an excellent way to get business. Remember, there’s always a demographic out there that your business has not taped into. Working with another company that has better access to those demographics will bring in more business.

Find a store or business that relates well with yours and see if they would be interested in a collaboration. It doesn’t necessarily have to be a business—the collaboration can be an individual too. Just make you advertise it heavily on all platforms.

Create a Hashtag

Everyone loves a good hashtag. The trick is that it needs to be short and catchy, so anything too long or niche is out of the question. The hashtag should pertain to the holiday as well as the store’s brand. If there’s a way to throw in the company’s name, that’s always a plus.

Start to use the hashtag on all social media pages and encourage customers to use it too. The hashtag will help direct more traffic to your site and bring more business to the store.

Make Heartwarming Content

People love the concept of love. And not just romantic love—they love all sorts. Making a heartwarming video to share on your site and social media page will make customers say, “Aww!”

Include people from all demographics and have them showcase their unique expression of love. It could even be a video about owners and their pets. Animals need love too! The purpose behind this is to show customers that your business is versatile.

Redecorate the Store

Can’t let the holiday go by without showcasing your spirit throughout the store. Bring out the hearts and flowers, but make sure it all looks tasteful. You never want the inside to appear overwhelming.

Consider placing pedestal sign stands throughout the store to promote deals. Make sure the sign is straight to the point, so customers know exactly what they’re in for once they step inside.

Include Your Customers

Making the customers a part of your promotion always works because, at the end of the day, it’s all about them. Ask them to share their greatest love stories or what they most enjoy about Valentine’s Day. Include the best anecdotes on your site.

A lot of people are private, so make sure they know your business has the best intentions when you share their stories. It can be as simple as asking them whom they love most in the world and why.

Develop a Loyalty Program

All businesses have typical customers—and then they have serious die-hard customers. Those are the ones who deserve extra love on this holiday. Offer up a special loyalty program for the ones who are always looking to your business for a new purchase.

For additional incentives, make the loyalty program available for new customers, so they already feel appreciated and welcome.

Coming up with marketing strategies for Valentine’s Day just got a little easier. For more information, visit our website.