It's no secret that shopping trends are evolving, but countless consumers still prefer to shop in brick and mortar stores. In fact, although shoppers will use their smartphones to do research on a product, 77% of consumers will go to a store to shop. This means that it's up to business owners to provide their customers with a store presence that's aesthetically pleasing and will lure shoppers in. In many cases, it can be difficult to find proper product stand displays and other techniques to market and sell clearance items fast, but with some simple tricks, you can make sure every clearance item gets picked up off the shelf for purchase. Here are just a few tricks to help your store sell clearance items as fast as possible.
Organize Merchandise Efficiently
Some big box stores tend to lump all of their clearance merchandise into one aisle or series of shelves, but that isn't very efficient for consumers. A much better alternative is to neatly arrange clearance items based on set prices, such as $5, $10, or $20. This helps shoppers stay within their budgets while making sure they can find something they'll like. Of course, you'll also have to make sure to prioritize consistency and reorganize the shelves each night. The last thing any shopper wants is to pick up an item thinking it's one price when it's actually another, higher price.
Use Visual Cues
You should also know that customers are drawn to the color red, as it traditionally signals big sales and savings. It should be used sparingly but effectively to enhance appeal of product stand displays. You should also think carefully about how you select display racks, price tag holders, and other resources to advertise your merchandise. Don't be afraid to take advantage of any creative retails display ideas you think fit along with your store's image and atmosphere.
Ultimately, several studies, including one from Brigham Young University showed that merchandise with a sign outsold merchandise without a sign by 20%. Understanding how to effectively advertise your store's clearance merchandise is the key to selling it quickly. For more information about product stand displays, contact The Global Display Solution.