3 Secrets Any Grocery Store Can Use to Influence Sales

There's no denying that marketing plays an astronomical role in any retail store's overall sales. In fact, according to a 2014 Mass Merchant Study, 16% of unplanned purchases were due to a display noticed while shopping. But marketing includes more than putting the expensive products at consumers' eye level and keeping the impulse-purchased products up front near the registers; there are countless ways any grocery store manager can subtly influence sales with nontraditional marketing tactics. Here are just a few secrets all grocery stores should know about influencing sales.

Increase Shopping Cart Sizes
Huge shopping carts aren't just for Costco and other bulk discount stores anymore. Many chain grocery stores have been investing in larger carts, simply so that consumers can fit more merchandise in them. If your store's shopping cards are on the smaller side, consider upgrading them to larger sizes and watch how quickly your sales increase. When consumers add merchandise to a larger shopping cart, they're influenced to spend more because it doesn't make them feel as though they're filling it up as quickly or spending as much. 

Choose End Rack Products Carefully
Most grocery stores have end rack units in which they place certain merchandise, and it should come as no surprise that this merchandise isn't randomly selected. Studies show that the merchandise on the end units sells faster because it's seen more: shoppers don't have to go down to the middle of a particular aisle to find it, so it gets more traffic. Make sure you choose this merchandise very carefully for maximum sales effect, as space is limited, and refill the shelves quickly when products run low.

Prioritize Proper Signage
Finally, there's no denying the major role signs and label display stands play in overall product visibility. Between six and 10 purchases in a store can be classified as impulse purchases, so don't hesitate to invest in marketing merchandise for retail displays on product stands that hold merchandise that's often bought impulsively. Proper signage can truly make or break the sales success of any retail store.

Being aware of these ways to influence your grocery store's sales is the best way to determine the marketing practices that are right for your retail store. For more information about label display stands and price tags, contact The Global Display Solution.