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3 Tips To Engage Older Consumers With Digital Marketing

3 Tips To Engage Older Consumers With Digital Marketing

Published by Global Display Solution on February 13, 2023, 3:38 am

Marketing for an older crowd comes with its own challenges. Connecting with Gen Z and Millennials seems easier because the world shifts and alters to cater to their interests, but we can’t leave our seniors behind.

They are intricate parts of the consumer business, so we need to find ways to appeal to them. Look no further. We’ve got three tips to engage older consumers with digital marketing.

Speak Their Language

Marketing is all about knowing whom you’re talking to. Never make the mistake of mixing dialects with the wrong crowd. You can’t use certain language with older consumers because it’s not relatable for them. Everything needs to be relevant and cater to them specifically.

Boomers prefer things direct and straight to the point. They don’t need the extra fanfare and dramatics. All they want are the facts about the product and how it pertains to them. Feel free to throw in some creativity, but the overall message needs to be clear and concise.

Remember They’re Capable

Let’s stop looking at boomers and seniors like they’re completely helpless. Firstly, it’s an insulting assumption to make. Secondly, they’ve been taking care of themselves for a long time and are more than capable of continuing to do so.

Don’t assume that someone else is doing their shopping for them. You don’t need to speak to a caregiving audience or their children to sell your product. Speak with the consumer because they are the ones who need your products. Showing them that level of respect will go a long way.

Make Things Simple

Yes, they’re capable of more than people assume, but that doesn’t mean you need to complicate things. Bring your marketing down to their level. The truth is digital marketing has a language barrier, especially when it comes to technology. Fortunately, you can make things simple for your older customers.

It’s about meeting them on their level. They didn’t grow up with iPhones in their hands, but that doesn’t mean they can’t learn. If you want them to take advantage of sales and deals online, show them how to do it in the store. Sending the information via email might be confusing.

Consider installing retail display solutions throughout the store with specific instructions on accessing deals online. Once they get to the web, everything needs to be simple and straightforward.

At Global Display Solutions, we’re all about creating a clear message for your customers. Engaging older customers with digital marketing is just the tip of the iceberg with us. For more information, visit our website.