It's no secret that developing creative retail display ideas is necessary to generate ongoing foot traffic into your store. This is especially the case when it comes to custom signs for glass doors. Once they're made, it's essential to display these signs properly to make the most of their individuality and marketing leverage. Here are just a few tips to properly design and display your signs for glass doors.
Think carefully about size
Many retailers assume that larger signs for glass doors automatically provide more marketing power than their smaller alternatives, but that isn't always the case. There's more that goes into creating and displaying high quality signs for glass doors than simply how small or large they are. When considering the size for your glass door signage, just ask yourself, "What size feels comfortable for consumers to see and read easily without being too obstructive or 'in your face?'" There's a delicate balance to be found, so don't rush the process. Feel free to test your sign's effectiveness at various sizes
Here's a good rule of thumb: Passerby should be able to easily read your door sign as they pass five to 10 feet away.
Understand the difference between size and available visual space
While you're choosing your sign's size, keep in mind the overall visual space you have available. To put it simply, just because you have a large space available doesn't mean you have to invest in a sign with huge letters that covers every inch of surface area. In fact, a well-designed and placed sign should actually have a large amount of empty space so that it doesn't overwhelm viewers' eyes and make them ignore it completely. Similarly, if you don't have much space available, it should be obvious to limit what's on the sign so that it's still able to be read clearly.
Work with a reputable sign company
Finally, take the time to shop around and find a sign provider that meets your marketing needs. There are countless businesses that rely on signs for glass doors and other advertising and promotional materials, but unfortunately, not all providers offer the same quality of service. Don't hesitate to check reviews and start off with a small order to determine overall quality.
Shoppers make 82% of their purchase decisions in the store, and it's clear that signage continues to play a major role in consumers' shopping habits. Understanding how to properly design and display all of your retail signs is the key to maximizing their sales potential. For more information about signs, product stand displays, and other retail solutions, contact The Global Display Solution.