4 Trends in Brand Marketing To Watch For in 2023

Marketing is one of those things that constantly changes with the times. A new trend is the only thing that’s consistent. Companies need to keep up with the trends to stay relevant in the consumer business. First, they need to know what the trends are for the current year. Here are four trends in brand marketing to watch for in 2023.

Social Media Influence

Social media has been a driving force for some time now. Since the early stages of Facebook, these platforms have been a key point in influencing and advertising. Now more than ever is the time to take advantage of social media brand marketing.

You can connect with a wider range of consumers at a faster pace online, and of the best ways to do that is by partnering with an influencer. Social media influencing is quickly becoming one of the most popular occupations. These figures show the power of spreading your business far and wide and encourage all of their followers to support you.

Video Marketing

A picture is worth a thousand words. How much is a video worth? By our calculations, it’s probably more, meaning you need to take advantage of video marketing. Consumers love to watch a quick video that demonstrates something for them or educates them in an entertaining way.

TikTok is an excellent platform to get behind. It is an excellent way to help any business or brand get their message across in short successions. Your videos will circulate if they’re trendy enough, and the videos can end up on other platforms. They could easily make their way to Twitter, Instagram, and Facebook.

SEO Strategies

SEO content is popular. A lot of people are glued to their phones, and sometimes they end up going down a rabbit hole online. Anyone can ask a question on Google, get directed to a site, and follow a link on that site.

After getting redirected to your business, they’re trying to figure out all there is to know about your brand. Your SEO content needs to be catchy and researched. The trick is to find a topic that’s interesting enough for consumers to read.

Employee Advocacy

Employee advocacy will never go out of style. No one knows a business better than its employees, and encouraging them to share on behalf of the business is always great. This practice shouldn’t remain solely inside of client meetings.

Employees can advocate for their business at the storefront or on their social media pages. The employees advocating inside the store can make sure there are mounted sign holders on the walls to corroborate what they’re saying.

Look out for these four brand marketing trends this year, and be sure to use a few of them yourself. At Global Display Solutions, we’re all about trends and staying current. For more information, visit our website.