Looking for ways to embrace the festivities while also increasing profits? The Fourth of July offers the perfect opportunity for businesses to get in on the summer fun and attract customers with fresh marketing. Utilize any of these five Fourth of July marketing ideas to increase sales for your business and prepare for the upcoming holiday.
Choose Themed Displays and Products
No matter the time of year or holiday, customers will be attracted to themed products and merchandise. The limited-time quality of festive items increases the sense of buying urgency and promotes more sales leading up to the holiday. For the Fourth of July, consider what patriotic products your business can display front and center. Even if you don’t have any red, white, and blue merchandise at the ready, you can offer seasonal summer products to fit the bill. For example, supermarkets can display foods and accessories that every Fourth of July cookout needs.
Host a Sidewalk Sale or Event
In many parts of the country, the Fourth of July holiday coincides with warm temperatures and pleasant weather. Take advantage of the beautiful conditions and bring your business outdoors. Consider hosting a sidewalk or tent sale on the weekend of the Fourth. Sidewalk sales and other outdoor events are perfect for attracting customers who are just passing by.
Offer a 4th of July Sale
Offering a themed promotion or Fourth of July sale is also a fantastic way to attract more customers to your business for the holiday. The promise of a deal will encourage new and old customers alike to spend more money with your business. Consider offering themed promotions like “40 percent off for the Fourth” or “buy three, get the fourth product free” to keep with the festive spirit. Offering limited-time sales like these is another effective way to elicit a sense of urgency, encouraging customers to buy more while your sales are active.
Get Festive on Social Media
Whether you have an online or physical store, you should have a social media account for your business. Social media is a terrific way to increase your brand recognition and spread the word about your business, its products, and events such as holiday sales. Advertise your themed sales on social media with patriot posts that are full of red, white, and blue colors to get your viewers in the holiday spirit.
Give Back to Your Community
Finally, alongside your Fourth of July promotions, you can also host campaigns to give back to your community. For example, when you sell festive merchandise, consider donating a portion of your earnings to a local charity. This will encourage more sales of your festive products and is a great way to engage with your customers and community. You could also offer discounts to veterans in honor of the Fourth as another way to reach out to your community and target a new audience.
Try some of these creative Fourth of July marketing tips to increase sales in your own store this season. Get your festive displays ready with store fixtures and display supplies from The Global Display Solutions.