5 Reasons In-Store Signage Still Works for Small Businesses

As customers, we see in-store signage everywhere. Every time you visit a retail store, small or large, you’ll see signage. This is because of how effective signs are as a marketing tool. Learn the five reasons in-store signage still works for small businesses and how to take advantage of these benefits.

Signage Is Cost-Effective Marketing

Both traditional and digital in-store signage can be a cost-effective marketing tool for small businesses. Custom signage is a great option if you’re looking for a reliable marketing method for a company with a tighter budget. Not only do you have a plethora of options for customization, but printed signage is easily accessible, even on a budget. While digital signage can be more of an upfront investment than traditional signage, it has low ongoing maintenance costs and the potential to pay for itself quickly.

Helps Attract New Customers

Window displays and storefront signage are the first things potential customers may notice about your store. Make a good first impression and encourage them to step through your door with enticing messaging and imagery. Utilize storefront signage to display your new products or current promotions. Customers in your target audience will want to learn more about the products they’re interested in, especially if there might be promotions and sales involved.

Encourages Businesses To Stand Out

In-store signage is highly customizable. You have various options of materials to print on and complete customization during the design stage. Use eye-catching colors and fonts to make your new store signage stand out over your competitors. Get creative with your in-store signage to attract your customers’ attention. Using bold store signage also keeps your materials readable from long distances, so your customers will see your signs over your competitors’.

Guides and Educates Customers

Storefront signage helps attract new and returning customers, but how you utilize your signs in-store is just as important. Utilize directional signage to guide your customers through your store and help them find popular products. Signage is also great for educating customers on product benefits and answering frequently asked questions. You can even use bright, eye-catching signage to help sell a less popular product.

Boosts In-Store Sales

In-store signage can lead to a major benefit: increased sales. Signage helps drive sales by attracting customers, educating them about your products, providing promotional materials, and more. An increase in customers coming through your door leads to more sales, as long as you have ample in-store signage and customer service to keep those new customers engaged.

Now that you know these five reasons in-store signage still works for small businesses, channel these benefits into your retail store. There are many diverse types of in-store signage to utilize to bring more customers to your business. For example, consider placing a sidewalk A-frame sign holder outside your storefront to catch customers’ attention. Browse our selection of sign holders here at The Global Display Solutions for all your signage protection needs.