Window display advertising is an important aspect of marketing in retail many business owners overlook. You should treat window display advertising as you would any other form of marketing. In fact, display advertising offers many unique strategies for marketing that other forms don’t. If you’re still unsure of its value, keep reading to find the advantages of window display advertising and how this form of advertising can benefit your business.
What Is Window Display Advertising?
Window display advertising involves arranging products, signage, posters, and decorations at your storefront to create a display. The purpose of creating a window display is to attract the attention of potential customers so they don’t go to your competitors. The concept of “window shopping” is because of businesses and their window displays. If businesses didn’t participate in this type of advertising, the only thing you would see when approaching a new business would be their name and logo—which isn’t as compelling as a display. A window display provides a preview of the products that your business supplies.
Attracts Customer Attention
One of the biggest advantages of featuring a window display in your retail store is to draw customer attention. Whether we admit it or not, we all window shop. This means a potential customer is more likely to stop outside your store or even enter it if you feature a compelling window display—it's as simple as that. You can accomplish this in several ways. It just depends on how much budget, time, and effort you want to spend. You should treat it like any other facet of your business’s marketing strategy.
There are many creative ways to turn your storefront into an eye-catching display. You could use brightly colored posters or products or feature a product that has been trending in the market lately. The options are as endless as your marketing materials.
Offers a First Impression of Your Business
Your window display is the first thing customers notice about your store. This means that window advertising acts as the first impression of your business to potential customers. You want to create a good first impression, right? Constructing an interesting and compelling visual display for your store window is one way to accomplish this. If your potential customers see the care you put into your display, or a certain product catches their eye, they’re more likely to stop and shop.
Promotes Specials and Deals
Besides being a way to display your merchandise, window displays are also a good way to present your in-store promotions and deals. Both potential and returning customers are more likely to shop with you during a promotional period. This is why Black Friday Week shopping is so popular—customers love a good deal. While you can spread the word online, using signage in your store windows is the most effective way to accomplish physical promotion. For example, you could hang a poster or set up a pedestal sign stand to feature marketing of your newest deals and offers.
Creates a Sense of Urgency
You can use your window displays to create a sense of urgency in your customers. For example, if you’re running a promotion, you could advertise the limited-time aspect of the sale. You can accomplish the same feeling of urgency by promoting a limited-time or limited-edition product. This is a great strategy for promoting sales around the holidays and other popular shopping seasons.
Allows Audience Targeting
Another advantage of window displays for your business is that you can use them to target a specific audience. For example, by featuring certain products or advertisements, you can cater to a certain audience, encouraging this group to interact with your business. This is another opportunity to feature products that may be trending online. For example, bucket hats are currently popular this year, so many clothing businesses are featuring them in their marketing. Following trends is a good way to target younger audiences who follow a lot of influencers.
Promotes Brand Awareness
Even when customers see your display and don’t shop with your business, the simple interactions of passing by and noticing your storefront helps build brand awareness. Customers are more likely to remember your store and your business when you feature a compelling window display. This could even lead to word-of-mouth marketing, which is when customers inquire with others about your brand or your display. You can even brand your window display to increase the likelihood of passing customers remembering your logo or slogan.
Allows You To Get Creative
One of the most enjoyable things about creating a store window display is that it allows you to get creative with your marketing. Your customers will be able to tell when you put a lot of effort into your display (as well as when you don’t.) So, have fun with it and make it an enjoyable experience for you and your customers. You can even use your window display as an opportunity to decorate your store. Seasonal displays are very popular during the change in seasons and around certain holidays. Take the opportunity to feature seasonal products you might be selling or promote any holiday sales going on. Showing off special seasonal, limited-time products or promotions is another way to create urgency.
Implementing a window display is one of the perks of having a brick-and-mortar store. It’s also one of the advantages that retail locations have over online stores. There are marketing strategies that you can employ to create a welcoming online presence, but nothing beats helping your shop make a good first impression through good, old-fashioned window displays. This is one of the unique advantages of window display advertising and why you should always take advantage of it as a brick-and-mortar store. Consult The Global Display solutions for all your frames, signage, and fixture needs so you can make your display look the best.