When you’re looking for budget-friendly ways to improve your business, increase customer base, or simply increase sales—and thus, profits—there are few better ways to go than an investment in outdoor signage. Outdoor signage is helpful to consumers and your business for many reasons, such as helping to inform, sparking the interest of passersby, building brand awareness, and increasing the chances of impulse purchases. Learn more about the main benefits of outdoor signs for your business to start increasing your sales.
Fits in the budget
Outdoor signage is a low-cost way to advertise your business. Items such as a door sign holder or a stand-alone sign on the walkway outside your storefront are one-time investments. You can reuse them, and the content is customizable to reflect current company information, sales, promotions, and much more.
Outdoor signage can help consumers navigate their needs. By putting useful information on signs outside your business, potential customers have the necessary information about your business without stepping foot inside. This can help them determine if they want to enter. It can also help get customers in the door who would benefit from your business but were not sure what services or products you offered—preventing them from entering before your signage placement.
Builds brand awareness
By placing a sign outside your business with your brand name, services, or even simply a logo on it, you are increasing the community’s awareness of your company and brand. People who receive regular exposure to your brand are more likely to remember it or even inquire about it. This can quickly lead to word-of-mouth recommendations, increased foot traffic, and ultimately, more sales.
Increases impulse purchasing
Consumers make the majority of purchases on impulse. They are more likely to make a purchase based on want and attempt to logically justify it later. One of the best ways to target impulse buyers is with outdoor signs. They direct people inside your business to check it out. Once the sign encourages them to enter the store, it’s up to you to keep their interest peaked so they make a purchase.