Business Owner's Guide To Successful Spring-Themed Marketing (Part 3 of 3)

In the last few posts, we've covered quite a few of the top spring-themed marketing strategies that result in successful sales. However, there are a few more strategies that are worth discussing in order to help you make the most of all the sales opportunities the season has to offer. Without further ado, here's the third and final installment of our business owner's guide to successful spring creative retail display ideas and marketing strategies.

Offer Discounts on the Right Products
If you run a store that offers a huge variety of merchandise, it may be difficult to determine which items to mark down for increased sales. If you're having this challenge, focus your attention on the outdoor products you have available. This includes clothes, yard equipment, camping gear, athletic gear, and so much more. If your store doesn't sell any of these items, just think outside the box and try to determine which of your store's items are most likely to be purchased during the spring. If you arrange your product stand displays properly, you can help to encourages sales on any merchandise. After all, according to a 2014 Mass Merchant Study, 16% of unplanned purchases were due to a display noticed while shopping.

Consider New Custom Glass Door Signage
If you want to give your store a brand new look for the spring shopping season, it's definitely a good investment to get some brand new custom glass door signage that's both clearly visible and professional. Customers are sure to take note, and their curiosity can easily lead them inside to see if you have any new merchandise available to go with it.

Don't Forget Tax Season
Finally, some retailers have been cashing in on the idea of customers cashing in on their tax refunds. Taking advantage of this promotion opportunity requires some patience on your end, as not everyone gets their refunds at the same time.

"March and April are an ideal time for your customers to use some of their tax refund to pay for your products or services. Incentivize them by offering a coupon good for the weeks around the 15th to allow adequate time to use their refund," Megan Totka, blogger and marketing director of ChamberofCommerce.com told SmallBizTrends.

We hope these spring marketing ideas gave you some insight regarding the best ways to advertise your store's unique merchandise! For more information about custom glass door signage, contact The Global Display Solution.