If you’re in charge of maintaining many areas of your retail store, it can be easy to fall into the same motions just to finish tasks on time. When it comes to your store displays, this is one area that you don’t want to simply default to because the display has the potential to attract new customers’ attention and encourage sales. If you’re feeling stuck, here are some creative ways to improve retail store displays for you to try out in your own store.
Feature Products With Lighting
Changing your lighting or adding accent lighting can be a great way to attract customer attention to a display. Keeping your displays well-lit will garner more attention and act more eye catching. For example, to take advantage of good lighting, you could place products you want to highlight in your front window displays. Using this method, these products will be clearly visible both inside and outside your store. Depending on the aesthetic of your store, you could even feature colored lighting and accent lights to draw even more attention.
Utilize the Right Colors
When designing your retail store display, you’ll want to make use of the right colors and color schemes. Choose eye-catching bright colors for your decorations and signage. When creating your marketing signage for promotions, deals, and other announcements, choose colors that draw attention. For example, many marketers use red in their marketing to promote a sense of urgency for limited time deals and promotions. With sign protectors and stands, you can even scatter promotional signs in your window display or throughout your store.
Create a Theme With Products or Design
Creating a theme with your product displays and designs is a fun and creative way to style your store displays. For example, if you’ve just brought in a new line of products, feature the brand in its own display to build excitement for the new arrival. Another popular way to theme your store is for seasonal changes and sales. For example, if you sell festive food, clothing, or other items that become popular with the seasonal changes, feature these prominently at the front or in high-traffic areas of your store. You can even decorate with the seasons in mind for a fun and festive addition to your store.
We hope these creative ways to improve retail store displays help inspire you with ideas to employ in your own store. It can be easy to neglect or fall into the same motions when designing your store display, but it can also be one of the most rewarding tasks if you have fun with it and get creative!