You can utilize several different types of digital signage for your business. Digital signs are the new normal in the retail space, and you can easily tailor them to your in-store shopping experience ideals. Check out this guide to the different types of digital signage to decide which would be the most beneficial for your business.
Interactive floor standing display
Interactive floor standing displays are free-standing digital towers between 32 and 55 inches tall. These displays are great for encouraging customer interactions. They’re typically used to help customers shop, understand the selection, and even order items that aren’t in stock in the store on that particular day. These interactive displays directly benefit the consumer, encouraging a lot of interaction on the customer’s part, which can increase the effectiveness of your existing branding.
Interactive digital kiosks
Interactive digital kiosk displays are another different type of digital signage made to help your business display marketing content. It gains the attention of the consumer by playing videos, music, and display promotions. However, one of the biggest challenges in the signage industry is creating signs that don’t become part of the daily “noise” consumers ignore. Interactive digital kiosks work to gain the attention of the customers without the annoyance of feeling like a marketing scheme.
A-frame digital signage displays are standalone digital posters. These work in the same way regular poster holders would, except they’re much more user-friendly and beneficial for your business. They communicate crucial information and gain the attention of the consumer to make their shopping experience more positive, allowing your customer retention rate to skyrocket. You can change the poster display at any point, which allows you to communicate multiple waves of information to your customers at the touch of a single button. These are easily moveable, and they can fit just about anywhere in your store.
Mobile displays serve a function similar to that of A-frame displays, except these are on wheels. These are the most easily transported digital displays available. You can easily roll them from location to location, displaying important information for your customers to familiarize themselves with. These are even great options for trade shows, as they’re so simple to transport.