Grocery stores are hubs of cultural identity, whether people acknowledge it or not. The foods a local grocer presents to their customers speak volumes about the cuisine and culture of the area. So when you open an ethnic grocery store, you want to represent the culture accurately in the store and out in the world. Here are a few ethnic grocery store design ideas and signs.
Build From Culture
Ethnic grocery stores offer customers unique convenience items they cannot find elsewhere. For those who immigrate to the US, these stores serve as a cultural haven where they can find a taste of home amid a world of new experiences. So cater to your customers and build your store design and signage with influences from your cultural heritage. For example, if you run an Indian grocery store, consider organizing an aisle of spices and peppers by regions of India. The people who visit your store will appreciate your attention to cultural detail.
Have Fun With Fonts
When it comes to signage, you want people to understand what you communicate. If a sign is illegible, then you are not effectively sharing important information. In a grocery store, people must know where to find each kind of foodstuff; otherwise, they will give up looking for it. Hang signs from the ceiling that list the items in the aisle. You can also place an outward-facing sign with a door sign holder that alerts customers to your hours of operation.
With these signs, though, you should have fun with the fonts. Ethnic grocery stores should stand out from the first encounter with a customer—when they read your sign. Look for fonts that mimic various stylistic features of your native language if it is not English. You can also look for inspiration from artwork local to the region your business represents.
Provide an “in” for Outsiders
While you want to attract people of the same or similar ethnic background as the food you offer, your store will also bring in people who know little about the country or region you represent. If you want to create an inviting and lucrative grocery store, include “ins” for outsiders to feel welcome. One simple way you can do this is to list grocery items in both the native language and English so that anyone who wanders in can understand the product they buy. You can also place small placards next to iconic foods to explain their cultural significance. Food often connects to a narrative, so share your stories with all who venture into your store.
Remember these ethnic grocery store design ideas and signs as you set up your business. The more thought you put into the design elements of your storefront and signage, the more people will appreciate your business as a pillar of culture.