Exploring Top Signage Tips for All Fall and Halloween Businesses

Fall is quickly approaching, and with it comes the inevitable influx of seasonal foods, activities, and decor. On average, consumers are exposed to 3,000 ads and promotional messages every day, and even though many fall-themed businesses naturally attract customers, it always helps to prioritize proper retail signage and other creative retail display ideas. This can help to maximize sales and customer satisfaction throughout the entire season. Whether you run a haunted house, a pumpkin patch, a corn maze, an apple orchard, or any other fall or Halloween themed business, you're bound to benefit from these tips for proper retail signage.

Prioritize Visibility

This is a tip that applies to almost all business signage, but it's especially critical for rural businesses like farms that might not naturally get as much foot traffic due to their location. If your business is out of the way for most of your customers, consider making it easier for them to find it by investing in outdoor pedestal signs displaying a festive message in regards to your business's location. Halloween is the perfect time of year to get creative while you communicate essential company info, so don't hold back when it comes to making sure your customers can locate your business as easily as possible.

Remember Your Clientele

Many fall and Halloween themed businesses are considered family attractions, which means your business's signage should also be designed with children in mind. If you're in charge of creating signage for a haunted house, for example, it's easy to take what appears to be a normal sign and transform it into a prop that adds to the house's spooky effect. A traditional 'warning' sign can be customized to instead say 'warning: monsters' (or something of the like) and placed anywhere around the haunted house for dramatic effect. For farms like pumpkin patches and apple orchards, you can invest in suction cup signs and place them at eye level so that customers can quickly find what they need.


According to a 2011 report, 86% of consumers will pay more for a better experience, and understanding how festive signage can contribute to your business's customer experience can provide insight and help your business grow. For more information about suction cup signs and other types of display stands, contact The Global Display Solution.