Digital signage is the way of the future, and many businesses are already featuring this technology in their store layouts. Many of your favorite stores, complexes, and other businesses have already been utilizing this technology for years. This is because of the various benefits this technology offers. But have you thought about bringing this type of modern signage into your own retail store or business? Learn more about how digital wayfinding signs boost profits and other benefits that any business can gain. Explore these advantages and decide whether digital signage is the right fit for your business.
What Is Digital Wayfinding Signage?
Wayfinding signage is any type of sign that provides directions to help orient your customers or guests. With only a quick glance, these signs help guide and direct customers so that they know they’re headed in the right direction. This type of signage often uses names and symbols such as arrows to point customers towards certain attractions. Increasing numbers of malls, complexes, and other buildings are utilizing digital wayfinding signage for its convenience and additional benefits. Digital signage often includes directories, LCD display screens, and other forms of technology. Businesses big and small can benefit from wayfinding signage.
Examples of Wayfinding Signage
You can find examples of wayfinding signage in almost any commercial building you enter such as airports, malls, retail stores, and more. For instance, when you visit a new mall or shopping outlet for the first time, one of the first things you might look for is a directory. This is a prime example of wayfinding signage. Many modern directories feature digital directional technology. One side of the directory might display a map of the mall itself, while the other side displays rotating promotional signage. Wayfinding signs aren’t exclusive to indoor locations either. Outdoors street and directional signs are also classified as wayfinding signage.
Benefits of Digital Wayfinding Signage
Many businesses are making the move to utilize digital signage when it comes to wayfinding. This is because digital signage offers many benefits, especially for use in guiding and orienting customers. Keep reading to discover some of the most notable benefits of using digital wayfinding signage in your building.
Offer Clear Directions
Digital wayfinding signage is one of the best ways to help your customers or guests orient themselves around your building or outdoor area. Whether your layout is simple or complex, it’s always best to offer directions and navigational tools through signage. Digital signage stands out from the background and offers clear directions for customers to utilize. In this modern world, consumers look to digital media and technology first, so offering clear directions with digital wayfinding signage can help tremendously when a customer feels lost.
In a retail store or business, the last thing you want is for your customers to be confused about the location of a product. Wayfinding signage can help direct your customers without the need for a sales associate to check in on them at every turn. An informed customer who knows where they need to go is less likely to give up their search and walk out your door.
Gather & Track Data
Another way that digital wayfinding signs can boost profits is through the data and metrics that they can track. Your digital signage can provide valuable insight into your customer behaviors and shopping trends in your store. For example, digital signage such as kiosks can track which products your customers are searching for in your catalog and inventory. Other types of interactive signage can help you track foot traffic around parts of your store or larger complex. If customers are interacting with certain signage more, this information gives you valuable insight into what works in your signage and which areas get a higher number of patrons.
Digital Offers Easy Customization & Updates
One of the biggest benefits of using digital signage over traditional signage is the variety of customization options that are available. While traditional signage printing is permanent, you can update and change digital signage over time. This means you can update directional information based on changes in your store or complex. This helps avoid misinformation and keeps customers from getting lost. You can also swap between wayfinding information and promotional materials to offer a carousel of up-to-date information. With digital wayfinding signage, you can update materials in real time which keeps your signage current with what’s happening in your store.
Customers love interactive materials, especially when it comes to modern technology. If you include interactive maps and kiosks in your store or complex, these materials will attract customers and keep them engaged. The additional promotional space wayfinding signage provides can also keep customers educated on sales and other offers, which helps boost profits. Your customers won’t be able to take advantage of your sales if they don’t know they exist in the first place. Utilize digital signage to present this information and more.
Cost-Effective Signage Options
When it comes to installing digital wayfinding signage, the cherry on top is that these materials are available to almost any business. While they require an initial investment, digital signage materials can help you cut down on the cost of printing traditional materials every time there is a new sale or change at your business. Due to the increased engagement and profits that digital wayfinding signs promote; they also help pay for themselves quickly. So, before you write off digital signage completely, examine your business’s budget and consider how digital signage can help give your business the boost it needs.
Now that you have a better idea how digital wayfinding signs boost profits, you might want to consider installing them in your own store. If you’re interested in adding digital wayfinding signage to your business’s layout, browse several options here at The Global Display Solutions. We offer retail display solutions for businesses of all sizes. Browse our digital models today and see which might be the right fit for your business.