It can be difficult to convince today’s shoppers to shop small at local boutiques instead of online or in huge chain stores. If your brick-and-mortar store is having trouble bringing in these customers, follow these tips for how to attract customers to your boutique.
Pick Up in Store Availability
If your business has a website as well as a physical store, try offering a “buy online, pick up in store” option when customers reach the shipping stage of their orders. Your current online customers may not realize that you have a physical store nearby, so implementing a pickup in store option is a great way to get the word out about your location. Customers will be eager to save money on shipping costs and it will get more traffic through your boutique door.
Price Match Options
Some customers may be turned off from shopping in-store due to the price difference between in-store and what they can find online. To quell these hesitations, try implementing a price match guarantee at your physical store. If a customer finds the same product online for a cheaper price, consider offering a discount or matching the price online. It’s also important to make sure that the customer can prove these claims with a link or screenshots of the exact product found online, otherwise many could take advantage of your discount.
Update Your Displays
But what do you do if your business doesn’t have a website and sells products that you can’t find anywhere else? If customers still aren’t noticing your store, try sprucing up your window and exterior displays to attract more attention from passersby. Update your window displays with fresh marketing and signage in bright colors that display your boutique’s originality. Invest in sidewalk sign holders that will grab the attention of even the most distracted potential customers that walk by.
When it comes to how to attract customers to your boutique, try implementing some of these tips to grab potential customers’ attention and convince them to bring their business to your shop. When it comes to boutique shopping, there are so many benefits of the in-store experience that can’t be captured online or in larger chain stores. Channel these benefits into your marketing to gain the new customers you’re looking for.