If you own a retail store, you use plenty of signage. However, is it working for you? Some owners don’t know there is a science to retail signs as well as art. If they aren’t helping the business, then there is a slight chance you aren’t using them properly. Not to worry! We’re here to help. Here’s how to make retail signs work for your business.
Deliver a Message
Your store has something to say, and customers need to hear about it. A sign ought to do the trick. But it can’t just be any sign, and you can’t just place it anywhere. Decide on the message first, and figure out how to relay it from there.
For some messages, you might want to consider sticking with images and a couple of words. As a rule of thumb, limit the number of words on your sign. Any block messages will confuse the customers or cause them to turn their eyes. You can decide the placement of the sign based on the importance of the message.
Before picking up the item and looking at the price, people will usually look for a sign. They typically want something in their face, so they don’t have to search long or hard. Make things as convenient as possible for your customers.
Use signage to promote price changes or sales for essential items. Stick with items that need additional help selling, or those that are already popular. Any new products coming also deserve a sign. Customers don’t know anything about these products, so it’s your job to promote them to the fullest.
Show Brand Identity
What’s unique about your store? Have your customers forgotten? Remember them with some unique signage. Try and find new locations to promote your brand and showcase the business’s identity. Here at Global Display Solutions, we have wall-mount sign frames that will really make you stand out.
Place these signs strategically throughout the store, specifically in the front. When people walk in, they know where they are and what they can expect from your business.
Select the Best Target Audience
If there is a specific audience you want to target, you’ll need a sign for them. Do some research and see which demographic is most attracted to your business. From here, base your sign logos and designs on their interests and tastes.
If you plan to host an event or sell a specific product, base the sign on how you want to appeal to them. It might be trial-and-error for a bit, but eventually, you’ll get the hang of it.
Figuring out how a retail sign work for your business takes a couple of different tries. But once you find the formula that works for your business, get ready to see success. For more information, visit our website.