Reading the Signs: Is Digital or Static Signage Better for Business?

Reading the Signs: Is Digital or Static Signage Better for Business?

May 13, 2019, 2:09 am

We're living in a truly digital age. From smartphones that keep us connected to augmented reality, it seems that almost everything we touch is focused in the digital realm. So why should your business signage stay in the stone age? Keep reading to learn about some of the major advantages digital signs can have for your business.

Aesthetic Appeal

When it comes to eye candy, digital signs have static displays beat by a long shot. Digital signage provides a clear, crisp image that won't become faded over time or bleached by the sun. Digital displays are also well-protected against the elements, so there's no need to worry about water damage or other weather-related wear and tear.

High Impact

Consider the fact that fully priced merchandise performs almost 18% better with some form of signage than without it. Now consider how effective your static sign is. If you want to sell more effectively, your signage needs to make an impact on customers! Fortunately, digital signage can do just that. Full color, animated graphics are some of the best tools in your arsenal to grab a customer's attention and keep it.

Reduced Long-Term Cost

The upfront cost of a digital sign might seem like a lot. But when you consider how much it costs to maintain, change, and render a static sign, you'll likely be saving money in the long run. Long-term, you can easily change your digital signage at little to no cost to yourself. There's also no time wasted on printing or throwing away old signage.

Responsive Content

Digital signage has the unique ability to provide content in real time that is engaging and responsive. If you want to target a specific audience, digital is definitely the way to go. Customers' interactions with digital signage are well-orchestrated based on your sign's content. These kinds of engagements typically make for repeat customers who actually engage with your products and services.

Little Maintenance

Sign maintenance can be grueling, to say the least. Not only do you need human hours to clean that sign, updating it means having a whole new sign printed and set up. Digital signage doesn't work like that. Since you can change your digital sign at the drop of a hat with no additional cost, updating information becomes infinitely easier. And there's no need to clean dirt or grime off of it -- these signs are designed to weather the elements. Save time, money, and effort by switching to digital.

When you stop to think about it, the advantages of digital signs far outweigh those of static signs. For a sign that engages your audience and really provides a "wow" factor, make sure you consider digital. It could just change the way you do business for the better.