If you are looking for new ways to market to your consumers, think for a moment and take stock of your current storefront situation. You already rent or own your place of business, so why not use the space to your benefit? Here are the advantages of a window display and why you should install one today.
Increase Brand Awareness
Having a window display is a simple way to increase brand awareness. Whether you are located in a strip mall or are a stand-alone store, plastering images on your windows or setting up mannequins that display your products are sure ways to draw people’s attention. Regular passersby will be able to interact with your store without having to step foot inside. Window displays also help people understand what your business and brand are all about.
Simple and Inexpensive
Because you rent or own the building, you will not have to pay extra to use this advertising space. By using the windows that you have at your disposal, you can sacrifice a few feet of interior space for an eye-catching display. Instead of regularly paying for a highway billboard, you can use your windows as a billboard and display a large sign detailing what your business is all about. Consider hanging sign holders or display stands, like the ones we have here at The Global Display Solution, to get your message out.
Promote Your Products and Specials
You can use your storefront and windows to display important information to your customers. Try dressing mannequins in interesting products that lure people in, or post signs promoting your in-store specials. By quickly communicating to consumers that you have sales and discounts inside, you are increasing the likeliness that they will enter your store.
The advantages of a window display are plentiful, but only if you take the time and effort to plan them well. By understanding the incredible advertising power of your windows, you can design an effective marketing strategy that will surely increase your foot traffic and profits.