Business owners of retail and grocery stores are always looking for new ways to increase profits. Some tactics are more complex than others, and sometimes, the answer is right in front of them. If you find yourself in this predicament, the solution might be the signage within your store.
Maybe there is a new product that needs better promotion or an old product that isn’t seeing much attention. Either way, there is a solution to the problem. Here are some of the best kinds of POP signs to improve sales.
What Is a POP Sign?
A POP sign does exactly what you expect it to do. It makes a product pop out to customers in the most effective ways. The acronym stands for Point of Purchase. The name refers to the placement near where customers make purchases.
However, this does not mean you should only place these signs near the register. Placing POP signs near the register is effective because it encourages customers to make last-minute purchases, but if you’re looking to optimize usage, it’s a good idea to place them throughout the store.
Dump bins work well as a POP sign because they take up too much space, making it hard for customers to ignore. Placing them in the center and front of the store makes shopping for the customer easier. For example, if they visit the store for one or two items, they see them in the dump bin as soon as they enter.
For the shopper that plans to be inside the store longer, placing dump bins in the middle makes shopping more convenient for them too. Say an aisle is congested, and they don’t feel like pushing their cart through the crowd. Having a dump bin near the adjacent aisle makes the shopper experience so much smoother for them.
A shelf talker doesn’t necessarily speak to the customer, but a picture is worth a thousand words. Shelf talkers hang from the shelves right next to the product they are promoting. They’re directly in the customer’s face, so it’s kind of hard to ignore.
It’s especially helpful if they are looking for a specific product, but it seems to blend in with everything else on the shelf. You can protect these shelf talkers with some of our retail display sign holders we offer here at Global Display Solutions.
Free-standing displays work well because they appear as an island inside the store. The isolation alone draws people in. You see this tactic used mostly for wines or champagnes inside the store. You have more flexibility with this option, and it’s easier to maneuver than the dump bins.
Unlike a dump bin, you can get creative with the style of this display because a free-standing display is made of cardboard. Consider placing the product or company brand all over the display, so customers never have to wonder what they are about to purchase.
Any one of these POP signs will improve the sales in your store because they’re simply the best. For more information, visit our website.