It's no surprise that digital signage kiosks offer your business many distinct advantages over more traditional styles of signs. But how can you use them to maximize reach and exposure? What about the costs associated with these types of signs? If you're like most business owners, then you're likely running these kinds of questions through your head. Not to worry, we have a few simple things you should consider if you're thinking of investing in digital signage kiosks for your business.
Digital Signage Kiosks Attract New Customers
A business is only as good as the customers it is able to attract. This is evident in the success (or failure) of your advertising efforts. Sure, the world is focusing more and more on digital forms of advertising with the advent of mobile technology, social media, and email marketing campaigns. However, there is still lots of room to attract new customers through the use of digital signage kiosks. But it all depends on the signs you choose and where you position them.
If you are interested in digital signage kiosks for your business, then it's critical to consult with a company that has the years of experience and industry know-how to maximize your sign usage. Without these valuable insights, your efforts may be in vain. Thankfully with some diligence and trial and error you will see results in the form of new customers almost immediately. New customers aren't the only ones who will notice your digital signage kiosks though. Expect your loyal customer base to love your new efforts at advertising and getting your name out there before the public.
Digital Signage Kiosks are Cost Effective
Did you know that the cost to reach 1,000 adults for a sign or a store merchandiser with a life of one year was between 3 cents and 37 cents, compared to $4.05 to $7.75 for a 30-second commercial? That's quite an amazing margin, especially for certain businesses that tend to receive lots of foot traffic. A deli is a great example of one such business. Sure, you could advertise your space on television or online, but when it comes to a more personal business model such as a deli, signs are often one of your best, if not the best option, for producing cost-effective advertising.
Digital Signage Kiosks Provide Clarity
In the frenzy of running a business, sometimes valuable messages to customers can get lost in translation. Communicating with the public, including those who are regular patrons at your business, is a key part of maintaining a business that is committed and dependable to its customer base. A strong approach to your signage helps you do just that. If you're having a big sale, then using a digital signage kiosk can be the perfect way to ensure that people get the message without any interference. Conversely, if you need to tell people about a change in hours or policy, your signage can do much of the heavy lifting so that you can get back to focusing on other parts of your business. People often overlook this valuable part of using the right signs to convey messages. Not only do the right signs help you maintain your reputation, but they can also end up saving you lots of your own precious time.
At The Global Display Solution we have everything you need to take care of your digital display screens, digital signage kiosks, glass signs, and much, much more. Growing your business all starts with your ability to capture and hold the attention of new and old consumers alike. A member of our team would love to help you as they navigate the process of putting up new signs and watching your brand grow. Get in touch with us today for more information.