If you’re looking for ways to improve your business’s marketing strategies this new year, try utilizing both traditional and digital media. Keep reading to find out why traditional and digital marketing work well together and some examples of where to employ each.
Examples of Each
In today’s modern marketing era, many companies utilize both traditional and digital media to market their products or services. Some examples of traditional marketing are using print media like signage, print ads, broadcasting, mail, and more. Digital marketing, on the other hand, takes place in the digital space and includes content marketing, email marketing, social media, SEO (or Search Engine Optimization), and PPC (or Pay-Per-Click) advertising. Some marketing teams may view one as superior to the other, but traditional and digital marketing can work even better together.
Diversity in Your Marketing
For some companies, certain marketing strategies will be more successful than others. Running traditional and digital marketing strategies simultaneously allows your business to experiment and discover which marketing options work best. Having multiple marketing channels also allows you to target a broader range of customers. For example, not all your customers will be present on social media, and not everyone is digital-savvy. Traditional media helps target these potential customers and attract them to your business all the same.
Combine Both Their Strengths
Using digital and traditional marketing techniques together combines the strengths of both approaches. Both traditional and digital media reach a wide variety of audiences. When paired together, these methods will synergize for an improved effect. For example, you can utilize both traditional and digital media for creating UGC (or “user-generated content”). If you start a hashtag on your social media accounts and encourage customers to post under said hashtag through your digital and traditional media, you increase your chance of submissions.
Spread the Word
Utilize both digital and traditional media to spread the word about all things new and exciting in your business. When you have a sale or promotion in your business, you can post it on social media just like you would post an ad in the newspaper or a magazine. This helps educate your current and potential customers alike.
Overall, traditional and digital marketing are both key to your business’s success. These are some of the reasons why traditional and digital marketing work well together and how you can utilize each in your own business. And if you need traditional media like window sign holders and more, check out our selection at The Global Display Solutions.