Everyone loves spring—especially when it makes a real appearance. It’s the perfect balance between winter and summer, where it’s not too hot and not too cold. The temperature and sunshine alone put people in a joyous mood. It’s your job to turn those joyful people into joyful shoppers and entice them to enter your store. Check out these 10 spring marketing slogans and campaigns to boost sales.
Spring in Your Step
Are you a shoe salesman? Can you imagine the type of business you can bring into your store with a marketing slogan like “Spring In Your Step?” Customers will flock to your business. It really does sound like an exciting way to start a new season.
This campaign doesn’t only have to apply to shoes. The idea is to make shoppers joyous and excited about new possibilities. Use the slogan to address happiness and remind shoppers about the good times that are coming. It can even be a campaign for ads on pharmaceuticals.
New Season, New Products
New season, new products may seem like an obvious slogan, but sometimes the most obvious campaigns are the best ones. Instead of being overly complicated, it’s always better to get straight to the point with customers.
Short, sweet, and straightforward go further than other ideas. It may not be flashy or niche, but the repetition of the word “new” will get shoppers’ attention. Remind customers that they need to revamp the products in their homes and in their lives. Plus, they’ll now want to see what the new merchandise is.
Fresh Air, Fresh Inventory
Fresh air, fresh inventory conveys the same message as the previous slogan; however, the word fresh puts a different spin on it. When people think of spring, they imagine things growing and blooming and looking brighter than ever.
The air is fresher. Play off that freshness and make sure your customers know that you’re adding some freshness to the store, too. Fresh inventory means some of their old favorites are coming back into play, and there will also be new inventory coming in.
Bye, Bye Cold Weather
We’re sure that customers won’t miss the cold weather. Wintertime brings some cheer because of the holidays, but once that passes, all that’s left is a chill in the air. Tell your customers to say bye, bye to cold weather and hello to spring.
Saying farewell to winter means it’s time to bust out dresses, shorts, barbecues, and so many more fun activities. Shoppers will be looking to revamp their spring wardrobe and collect supplies for activities that they couldn’t do when the temperature was sub below.
Spring Showers Bring May Flowers
We’ve heard the saying, “April showers bring May flowers.” Put a different spin on it and say spring showers bring May flowers. Flowers represent beauty, growth, and everything new. It’s out with the old and in with the new.
It’s also a good way to remind shoppers that gloomy things like rainfall aren’t always bad. Running a retail business may seem straightforward, but making a personal connection with shoppers could make them more likely to buy your products. Giving them a better perspective of spring can do that.
Say Hello, Sunshine
This isn’t to say that the sun doesn’t come out in the wintertime. However, it doesn’t shine as brightly as it does during the spring. Plus, daylight savings comes back around, and the sun stays out longer. People won’t feel the need to stay home or rush out of work to get home while the sun’s still up.
For some reason, the sun going to bed at four p.m. also convinces shoppers to stay in and not venture out. Window shopping feels less enjoyable when nightfall hits, and it feels like the rest of the world is inside. Sunshine means more people milling about, and that’s always good for business.
Spring Has Sprung
Spring has sprung, and so have you. If spring has sprung, what else can? Maybe this means going to a department store and purchasing furniture for the outdoor patio. Or maybe it means changing up your diet and buying different food from your local grocery store.
It could truly mean several different things, and that’s what makes this slogan so great. Its versatility allows business owners to be as creative as possible. Work with the rest of your team to see what products you want to connect this slogan with. It could be your best or worst-selling product. Either option could have a promising effect on your sales.
Spring Deals Are in the Air
Shoppers love hearing the word deals. It automatically quips their interest because spending money is always better when it comes with a benefit. The deals could be a discount on the original price or a buy-one-get-one deal.
Relating the deal to spring also creates a sense of urgency. Customers know that spring doesn’t last long, and they know that the deal will go faster than the season. Therefore, they will feel compelled to snatch it up as soon as possible.
Springtime Is Buy Time
Springtime is indeed “buy time.” Homeowners need to replenish products in their houses. After doing a thorough spring cleaning, they will notice that they had to dispose of a lot of items in their home.
They used all the cleaning supplies, and they now want to redecorate their home. Maybe they also cleaned out the pantry and now need to replace a lot of products. Now’s the time for you to place the slogan “springtime is buy time” inside a door sign holder for shoppers to see and step inside.
Early Bird Gets the Deal
The birds have made their way back now that winter is gone. And we all know the early bird gets the worm. And in the shopper’s case, the early bird gets the deal.
Remind customers that the slash in these prices won’t last long. You want them to come out as soon as possible so that they have a chance to take advantage and save some money.
Here at Global Display Solution, we are all about marketing slogans and campaigns that can help you boost your sales, and spring is the best time to take advantage of them. For more information, visit our website.