On average, consumers are exposed to 3,000 ads and promotional messages every day, making it hard to advertise in almost every industry. But when it comes to higher education, getting a powerful message across to your existing and potential students can be even more of a challenge. But with some smart tips, you can make the most of your resources and advertise your university's programs, events, merchandise, and more with ease. Here are just a few tips and creative retail display ideas for effective university signage.
Know Your Audience
You can't pull off any of these tips unless you truly understand your audience, so keep in mind that your audience members may not consist solely of current and/or potential students and young adults. Don't forget to consider the major role parents play when it comes to your audience, since they typically have a big say regarding where their child attends college. Finally, it's ideal to consider the advertising needs of other community members who may be potential donors.
Choose the Right Location
Whether you're advertising a university program, merchandise sale, or event, it's important to take the time to consider the location of your metal display signs and other poster stands. You can't do this effectively without knowing your audience, so think about which areas on (or off) campus your audience is most likely to gather. For example, if you're advertising an event like a science lecture, place the signs in the science buildings on campus. You should also put most of the signs at eye level, and if possible, near a door or entryway that gets heavy traffic.
Focus on the Message
Once you've established your audience, it's time to make sure the message of the signs reflects their interests. One general rule of thumb is to avoid messages that are too long; for example, if you're advertising a university program, try to limit the message to six words or less. Craft a powerful slogan or message that appeals to the emotions of your intended audience. It isn't always easy to say a lot with a little, but it can be done.
Ultimately, these tips can help you engage with your audience and craft a powerful and impactful message in any university setting. For more information about metal display signs and other retail displays, contact The Global Display Solution.