When it comes to designing and implementing a successful and eye-catching retail display, many people don't quite know where to get started because of the many common misconceptions surrounding the industry. It's true that shoppers make about 82% of their purchase decisions in the store, so the effective retail display must contain a number of different elements. Here are some common myths about retail displays.
- Myth: Retail displays must be customized or individualized.
While custom retail displays are ideal because it makes your merchandise and brand stand out more, more traditional or generic displays can also be effective if executed properly. The key is to use your marketing materials, such as flyers and brochures, as best you can. This usually means designing them with purpose and displaying them using mounted flyer holders and mounted brochure holders so that they are as visible as possible. Mounted flyer holders can really make the difference in visibility and overall appeal.
- Myth: If I do choose to customize, I'll have to order huge quantities of materials.
This is another common myth with retail displays. The fact is, many manufacturers can create whatever materials you need, even in small batches. Jim Hollen, writer for the Rich Limited blog, says, "Minimum order quantities are likely to vary by display provider... Most factories are not wild about doing projects that involve less than 100 units, but it often depends on the type of display being requested, the factory’s production schedule, the likelihood of securing repeat orders, and a number of other factors."
- Myth: Putting together retail displays are incredible time-consuming.
This obviously is dependent on the size and complexity of the display you're putting together. But for smaller displays, you may be surprised how quickly they can be completed, from development to completion. If you are worried about how long your retail display stand will take to finish, create -- and stick -- to a strict schedule.
Ultimately, these are just a few myths about the retail display design process. Keep an eye out for the next post, where we'll discuss even more of the many myths that surround retail displays.