How do you prioritize the marketing budget for your retail store? If you direct most of your focus toward digital and online marketing, you may be missing an effective method to boost sales. In-store marketing is an important part of encouraging your current customers to spend more money with your business. And when it comes to in-store marketing materials, don’t ignore your walls. Discover the best ways hanging signage drives sales in retail stores.
Help Customers Navigate Products
Hanging signs are ideal for helping customers navigate your store because you can situate them above tall aisles of products so customers will always be able to see them. If a customer can’t find what they’re looking for while browsing your store, there is a chance that they assume your store doesn’t have what they’re looking for and leave. Therefore, you want to help guide potential customers to familiar sections where they know a product would be located. If you sell a particularly popular product, you could even use hanging signs to direct customers straight to this product or display it prominently in your store with hanging signage.
Educate Customers About Products
Signage is one of the most direct ways to communicate information to your customers. On busy days, it’s impossible to have a store associate ready to answer every customer question—this is where signage helps. Use educational hanging signs that answer frequently asked questions about a certain product or question about the store. You can also use signage to market stagnant products that need to start moving in your inventory. This helps highlight these products’ notable features that customers might not understand from the packaging alone.
Encourage Impulse Purchases
Stores can also strategically utilize signage to encourage additional and impulse purchases to drive more sales. Don’t underestimate the value of signage to encourage impulse buying at the point of purchase. Another way to encourage extra sales is to bundle related products. For example, if you were trying to sell an electronic toy, you could add a nearby sign that read “Don’t Forget the Batteries!” to add on an extra purchase of batteries or a similar accessory.
Don’t underestimate the power of signage in the retail location. If you have been neglecting signs and other traditional marketing in your store, now’s the chance to upgrade your marketing strategy by utilizing these ways hanging signage drives sales. And if you’re in need of signage to get you started, check out the selection of wall mount sign frames and more here at The Global Display Solutions.