Anyone who’s familiar with marketing can tell you that advertising trends are always changing. In today’s digital age, new and exciting digital advertising and traditional media advertising are coming together to create new trends. These new trends in advertising and display marketing can help increase your brand recognition, customer engagement, sales, and more. To take advantage of these benefits for your business, keep an eye on these effective advertising display trends you should watch out for. Keep reading to learn more about these strategies and how you can implement them into your business model.
New Trends in Display Technology
Technology is one of the biggest factors influencing trends in display advertising. Businesses have focused on their retail displays and how they affect the customer experience for generations, though trends have quickly changed with the introduction of technology. Technology has encouraged businesses to adopt a multi-channel approach to sales, also known as an “omnichannel” approach. The intertwining of retail and technological experiences in and out of the physical store is called a “phygital” shopping journey. These terms are the perfect way to describe today’s trends and future trends in the advertising world.
Applications of Augmented Reality Technology
Augmented reality (AR) technology has some of the most potential when it comes to improving the physical shopping experience. Everyone has a smart phone these days, and AR technology is one way to encourage customers to use their devices to interact with your displays and brand. For example, something as simple as scanning a QR code in your window display is an application of AR technology. Some businesses have even designed entire displays around AR technology where customers can use their smartphones to augment a real-world scene to view a completely new store display. AR is still in its newer phases, so hop on this trend before your competitors do.
Applications of Virtual Reality Technology
If you’re not already familiar with the difference between augmented reality and virtual reality (VR), virtual reality takes place on a completely digital scale. VR is less accessible to some businesses and customers due to its technological requirements such as a VR headset. However, VR can still be an extremely useful tool for providing an in-store experience for those that do have access to this technology. For example, VR experiences are becoming increasingly popular at trade shows and other remote locations where an in-store tour or shopping experience would be impossible. VR can also be indispensable for some businesses as a shopping tool; online shopping has become more popular than ever, and VR technology leans into this and embraces the digital shopping experience.
3D printing is another technological advancement and trend that is making its way into mainstream advertising. Businesses can use 3D printing to create small-scale accessories and promotional pieces, but 3D printing can also support anything up to large-scale creations and entire display pieces. For businesses looking to get creative with their displays, merchandise, and advertising, 3D printing promotional materials and merchandise can be a great way to get people talking about your business. After all, word-of-mouth marketing is one of the most effective forms of promoting products and businesses. Plus, 3D printing smaller resources isn’t as expensive as most people assume. This craft can be a creative and cost-effective way to try a new advertising approach. Try spicing up your display with eye-catching 3D-printed materials.
Another way that businesses are embracing trends with “phygital” and omnichannel advertising is through digital displays. Like we discussed with AR technology, businesses are finding ways to incorporate digital media into their store displays, such as in the form of QR codes. However, this is only the tip of the iceberg when it comes to digital displays. Businesses are experimenting with price tags, swapping traditional paper price tags with digital price displays. These digital price tags utilize a screen display that retail managers can edit remotely. Businesses can also use similar technology to create revolving promotional signs to display new discounts and store updates. These digital displays are much easier to update than the usual method of dismantling and replacing old paper tags and signage.
Pop-up shops and displays are a great way for businesses to get more eyes on their products by expanding to a new location temporarily. This may sound counterintuitive, but the temporary nature of pop-up shops is one of the highlights of this marketing approach. The temporary aspect allows businesses to test out new products, locations, and conduct marketing research at a low risk. The exclusivity of it all can attract new customers by imparting a feeling of urgency. You can even offer limited promotions, testing them for future use in your main stores. In fact, discounts are a big part of what draws customers to pop-up shops. You can even ask for new and returning customer feedback.
While many smaller businesses and retail stores can’t take advantage of this trend the same way corporate businesses with huge followings do, we can still take tips from this trend and apply them in different ways. The appeal of the pop-up stores to the average customer is their exclusivity. You can take this knowledge and apply it to your main stores instead of focusing the budget and effort on a pop-up store.
Advertising is always changing and evolving. These effective advertising display trends you should watch for are perfect examples of how businesses are getting creative with their display advertising. There is so much potential for advertising displays to grow as we move toward more digital methods of promotion. The “phygital” and omnichannel movements show that physical stores are incorporating digital technologies and quickly finding success. This is why you should keep an eye on these trending strategies and consider how you can implement them into your own business model.
Feeling inspired by these display examples? Get creative and try something new with your own advertising display with the help of retail store sign holders and more from The Global Display Solutions. Now is the perfect time to revamp your storefront display before the holiday season rush.