Several studies, including one from Brigham Young University, showed that merchandise with a sign outsold merchandise without a sign by 20%. However, the benefits of point of sale signage go even further for retailers. According to the book Signs Sell: Harnessing the Power of Your Interior Advertising, merchandise displayed with signs doesn't just outsell other merchandise by 20%. Even full-priced merchandise with signage outsells discounted sale merchandise by as much as 18%.
But the key to making the most of your retail signs is making it as visible as possible. For many retailers, pallet sign holders are the perfect sign solution that maximizes both visibility and convenience for shoppers. Let's explore some of the benefits of pallet sign holders.
There are countless variations of retail display fixtures, but not all of them can be adjusted to different heights. Pallet sign holders, however, can be raised and lowered based on your store's ceiling and pallet height. It can be customized for maximum visibility, ensuring customers can see it from as many different locations in your store as possible. On average, consumers are exposed to 3,000 ads and promotional messages every day, so it's a good idea to make all of your store's signs as visible as possible or maximum advertorial effect.
Holds Various Sign Sizes
The versatility of pallet sign holders doesn't stop at its height customization abilities. Pallet sign holders can display many different sizes of signs, maximizing your store's opportunities for creative retail displays. Most pallet sign holders have a relatively large range of sizes they can accommodate, ranging from 11” by 7” through 17” by 22”. This means that most sizes can easily be mounted and displayed for your entire store to see with a pallet sign holder.
If you've ever struggled to navigate through your store's bulky signage, chances are you could use some pallet sign holders to optimize space efficiency. Unlike other signs, which can protrude from display stands and cause unnecessary obstructions for traffic flow, pallet sign holders stay slim by attaching directly to the base of the pallet holder.
According to a 2014 Mass Merchant Study, 16% of unplanned purchases were due to a display noticed while shopping, and shoppers make 82% of their purchase decisions in the store. Knowing how to effectively use retail signage to communicate and advertise sales is the key to reaching as consumers as possible. Keep an eye out for the next post, where we'll reveal some more advantages of pallet sign holders.