In the last post, we discussed some simple ways to maximize the impact of your library's signage on visitors. However, in addition to understanding how to best design your library's signs, it's essential to know the other visual elements that incorporate into the engagement of a library's signage. Here's part two of our guide about proper library signage to help you get the most out of your library's signs.
Similar to creative retail display ideas, library signs won't ever reach their full potential if they're poorly placed. Avoid this mistake by placing signs at eye level, or, if placing them higher, make sure they're facing at an angle that maximizes viewer visibility. To test your library's sign visibility, take a walk through and try to think of yourself as a first-time visitor. Is it easy to get to the section you're looking for? Are the signs helpful, visible, and easy to understand? If not, it may be time to go back to the drawing board to figure out how to improve your overall signage strategy.
Most retailers may not understand that signage type and location go hand-in-hand. What this means is that no matter where you want your sign to remain visible from, there's a solution hidden in the proper type of sign or sign stand. For example, if you're looking for a way to properly communicate where the check-out line of your library begins, don't automatically choose a sign the size of a pamphlet holder, place it on the counter, and expect visitors to see it. A much better option is create large enough signs and place them in free standing sign holders so that's they're visible at eye level. Free standing sign holders can also be used as a physical barrier between separate check-out lines or returns.
On average, consumers are exposed to 3,000 ads and promotional messages every day. But ultimately, making the most of your library's signage can help you get more visitors in the door and make your library a comforting and one-of-a-kind sanctuary for book-lovers everywhere. For more information about how to create custom retail displays for your library, contact The Global Display Solution.