There are more companies than ever making the switch from traditional elements within their stores to digital ones. Digital products are more accessible to customers, easier to use, and more cost-effective for companies to update. These, among other reasons, may have driven your company to make the leap. One of the top ways to incorporate a digital presence into your store is to invest in digital signage. Check out this guide on how to choose the right digital signage display for your store if your company is thinking about making the investment.
Consider your space
Before you start your search, take a look at the space you have in store, and decide how many signs you’ll need to accurately fill your space. One of the most important parts of utilizing signage within a store is making sure it’s visible and in a convent location. Survey your space, and decide the best space to place a digital sign. Once you know what type of space you’re working with, you can better decide which digital signage display will work best in the area and space.
Understand what size sign you need
Knowing what kind of space you have to work with, you should take it one step further and decide what size sign is needed. The best size is not necessarily the biggest sign you can fit into the location; instead, consider what the most sensical size for your intended usage is. If you plan to use digital signage as a form of directional signage, you may want a larger size; whereas, if you plan to use it for pricing or promotions, a medium or small sign may do the trick.
Decide on a budget
Digital signage is a one-time investment that continuously saves your company money. It is a larger investment than a non-digital sign, but it doesn’t require the same upkeep costs as changing out paper and banner signs might accrue. Figure out what you typically spend on signs each year. This number is often a great place to start for a digital signage budget. Decide on a realistic budget, and find the best and the highest number of digital signage displays that you can afford.
Browse the options available
Take a look at the currently available options of digital signage on the market. You can do this by looking at our current offerings at The Global Display Solution for commercial signage displays. We have a lot of options to fit different spaces, uses, and budgets. Research the best options for what you intend to use your digital signage for. It’s important to get signage that serves your business’s specific purpose.