How to Style Grocery and Retail Wire Shelves

The visual appeal of a product is what drives many purchases at retail stores. While product marketers work their hardest to create attention-grabbing packaging, it’s up to you as the retailer to present it favorably. Learn how to style grocery and retail wire shelves.

Start With the Product

When you create an aesthetic in a store, you must begin with the thing you sell. The product serves as both the inspiration and goal of your wire shelving style; the product itself determines how you arrange it on the shelf for sale. Find the best angle or face of the product to put on your shelf. For example, you wouldn’t want to stack cereal boxes sideways so consumers can only read the nutrition facts. Rather, you should stack them facing forward so the eye-catching designs can do their work. Arrange the product in creative and effective ways.

Consider the Entire Store

Each shelf is a part of an entire network of product-holding surfaces that put your items at the front of your consumers’ minds. When you style a grocery or retail wire shelf, you must consider the part one aisle plays in the orchestra of product presentation. You should create a store layout and organize each shelf based on the section it’s in. A shelf that holds peanut butter should be near the jams and jellies in the aisle but also near the bakery and bread in the store. While you may not win style points with your audience, you’ll create a consistent and reliable logic customers can use when perusing your aisles.

Add Inspirational Flair

Consumers want you to wow them; people want to feel persuaded to purchase a product. Convincing facts, attractive graphic design, or memorable slogans all do their work to attract customers to products. However, you can add even more pizzazz with your shelving style. Consider using a cohesive theme throughout a section to create a story that draws the customer in.

If it’s summertime, you can blow up palm tree balloons and play soft reggae music to create a beach vibe that accompanies items like beach snacks, cold delicacies, and more. Remember to use retail store sign holders on your shelving units to keep the important information organized amid a flurry of fun marketing.

Knowing how to style grocery and retail wire shelves helps you promote your products effectively. If you have any questions about wire shelving or other store organization materials, reach out to us at The Global Display Solutions for more ideas.