In-Store Promotional Ideas for Mother's Day

Mother’s Day is approaching. While rough economic times are hitting a few stores, getting people in the door is key to keeping retail stores afloat until the winter season arrives again and retail is booming. Mother’s Day is a great occasion to hold different promotional events. Check out these in-store promotional ideas for Mother’s Day.

Offer a discount to moms

On the weekend of Mother’s Day, offer a discount in-store for any moms who bring their children in. This is a great opportunity to push products in-store while providing moms with a fun way to spend time with their children on Mother’s Day weekend. Brunch is overrated, and many moms are looking for more practical and interactive ways to get that quality time in. A shopping discount can be just what they’re looking for—and a perfect opportunity to stock up on kid essentials and some fun things for mom as well.

Host a giveaway

Hosting a giveaway for moms to enter is another way to get your customers engaged with your brand in-store. Pick out a few products any mom is sure to love, and create a surprise box or basket for Mother’s Day. Let shoppers enter the week leading up to the holiday, and announce the winner via email on Mother’s Day. This gives moms a reason to come into your store for the week leading up to their holiday and something to look forward to on the actual day. As a fun surprise, you could send a discount out to all the moms who entered the contest, even if they don’t win the giveaway.

Offer shopping assistance

In the weeks leading up to Mother’s Day, you’re sure to see some confused and lost people feverishly searching your store for the perfect gifts for their mothers. Train your employees to offer suggestions and assistance in finding the right gift for mom. This can really draw in crowds of confused children, looking to show their mothers how loved and appreciated they are. A little bit of assistance can go a long way when shopping for others.

Mother’s Day is a perfect opportunity to host in-store promotions. This creates a mutually beneficial relationship by making your customers feel supported and appreciated while keeping people in your store and shopping. The most important part of running a promotion is to inform your customers of the promotions you’re running. Try investing in a window sign holder to let passersby know, and send out email reminders to your loyal customers to ensure they don’t miss the great promotions.