Does something about your shop’s window display seem lacking? Are you attracting customers’ attention in the way you want? If your display ideas have been coming up short, follow these tips and tricks for creating an attractive window display that will grab your customers’ attention and keep them coming back.
Start With a Theme
If you’re not sure where to start when it comes to your window display, try creating a theme with your products and decorations. When you’re having trouble thinking of an idea, try embracing a theme for an upcoming holiday, season, or local event. Themed display ideas like these will be relevant and eye-catching to passing customers.
Use Bold, Bright Colors
The small elements of your window design can also add to its overall effectiveness. Small decisions like the colors you use can add to the attractiveness of the display. Using bright and bold colors in your window display and marketing materials is another strategy for attracting customer attention to your business. Color is a vital element in designing store fixtures and displays, whether you’re trying to catch customers’ attention, create a sense of urgency, or highlight a call to action.
Keep It Simple
While it helps to follow a theme and use eye-catching colors, you can easily overwhelm your display with too many bright hues or details. Keep your decorations, marketing materials, and products balanced in your displays and ensure one doesn’t overshadow the others. You want your promotions and products to be the focus, not the less significant elements.
Choose the Right Lighting
To further highlight your products, you should use suitable lighting arrangements. If your window display doesn’t receive adequate lighting at all the right angles, you should set up a light source to show off your entire display. If your store remains open late, lighting is especially crucial for attracting late-night shoppers.
It can be challenging to know where to start when designing your window display. Now, you can use these tips and tricks for creating an attractive window display as inspiration for your displays. You can take your display to the next level and make it more eye catching to your potential customers.