December 1, 2017, 3:22 am
Advertising has become fiercely competitive in this online era. Strange as it may seem though, the cost for a brick and mortar store to reach 1,000 adults with was much less than the cost for a…
November 9, 2017, 2:45 am
In the last post, we discussed some simple ways to maximize the impact of your library's signage on visitors. However, in addition to understanding how to best design your library's signs, it's…
November 7, 2017, 3:20 am
In a public area such as a library, proper sign placement is essential. Not to be confused with custom retail displays, which are intended to increase sales and visibility of products or service…
November 6, 2017, 3:43 am
As business marketing trends evolve, companies have to keep up with the ways consumers prefer to receive information. And while some marketers mistakenly assume that high tech is always better, con…
October 4, 2017, 3:43 am
If you are running a supermarket store, you have to constantly be thinking about ways to improve and keep up with your competition. If a shopper has a single bad experience, they will likely mov…
October 3, 2017, 3:42 am
Many people are under the general assumption that signs, in and of themselves, are advertorial in nature. And while it's inevitably true that signs do play a major advertorial role in retail loc…
September 21, 2017, 3:33 am
It's no secret that a well-placed and well-designed sign can help to raise visibility and sales of merchandise. In fact, several studies, including one from Brigham Young University, showed that…
September 8, 2017, 3:44 am
As summer comes to an end, the fall season is quickly approaching, which means parents have already started shopping for their children's list of required school supplies that seems to grow with…
September 7, 2017, 1:58 am
On Monday, August 28th, Amazon’s $13.7 billion acquisition of Whole Foods formally went through. And, in the weekend leading up to that day -- filled with plans to feature lower prices, extend the…
August 30, 2017, 1:33 am
Visual retail is a specialization in the retail industry. Visual retailers are responsible for creating a beautiful and attractive store, including the window display. The goal is to elicit an e…
August 16, 2017, 3:05 am
We may be living in the digital world, but that doesn't mean that printed advertising has no value. While shoppers often turn to their smartphones to do product research, 77% of consumers still…
August 7, 2017, 1:32 am
When it comes to creating an appealing and inviting retail store, there are many small details that are often neglected. Sign placement, for example, is an element that can be critical to even g…
